Planet Sport

Advertising Home Run

Challenge

Planet Sport is an independent publishing group that gives fans a voice, empowering them with entertaining content, knowledgeable analysis, and attitude. They reach over 14m monthly users through titles such as Football365.comPlanetf1.comPlanetfootball.comPlanetrugby.comTeamtalk.com and Femalefirst.co.uk.

When looking for a partner to manage our outstream video monetization, Planet Sport reviewed the suitability of a number of partners before selecting the Viewdeos solution

Process

Working collaboratively, the implementation process was smooth and efficient. The deployment of Viewdeos’ ’fit and forget’ solution was completed in less than 2 weeks on all sites and devices.

Results
The cooperation has resulted in a revenue increase of 35%.

NOWnews

Monetizing News

Challenge
NowNews is a leading independent news website in Taiwan. Offering multiple verticals on the website – from pets to politics and entertainment news; the website generates about 30M page views per month.

Seeking to increase revenue and leverage their own content to provide users with a great experience, NowNews selected Viewdeos’ Instream solution.

Process
The cooperation began with a test on one of the website’s channels. NowNews ran their own content into Viewdeos’ player, sending users who clicked the player while running NowNews videos to the company’s official YouTube Page.

Results
The solution boosted revenues at two levels:

  • Incorporating video ads into Viewdeos’ player.
  • Additional views and subscriptions on NowNews’ YouTube pages.

The consistent high revenues and great user experience led NowNews to provide Viewdeos with more exposure, until finally replacing all existing video solutions on all channels with Viewdeos and pushing Viewdeos’ player higher on the page to a more viewable position. The inventory allocated to Viewdeos increased from 100k to 1M per day.

Adapex

Top Publishers. Top Revenue.

Challenge
Adapex is a preeminent publisher agency working with the world’s leading publishers to maximize their revenues. The agency was looking for a video solution they could easily implement into their Header Bidding Wrapper, while keeping control of format and player behavior.

Process
Selecting Viewdeos’ Server-Side Ad Stack and Prebid Adapter, Adapex was able to easily connect inApp and CTV supply to premium advertisers and PMPs.

Results
Utilizing Viewdeos’ solutions, Adapex and its publishers enjoy high revenues generated by video ads while upgrading UX and enhancing loyalty.

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