Challenge
Planet Sport is an independent network that gives fans a voice, empowering them with entertaining content, knowledgeable analysis, and attitude. The network consists of 10 sites: Cricket365.com, Femalefirst.co.uk, Football365.com, Golf365.com, Loverugbyleague.com, Planetf1.com, Planetfootball.com, Planetrugby.com, Teamtalk.com, and Tennis365.com.
Seeking to replace an existing market solution for managing outstream inventory, Planet Sport managed a rigorous selection process to select Viewdeos’ solution.
Process
Thanks to the publisher’s involvement and Viewdeos’ ’fit and forget’ solutions; deployment was performed in less than 2 weeks on all sites and devices.
Results
The cooperation has led an increase of 35 % in revenues.