5 advantages of video advertising for digital publishers
Increased ad revenue
Video advertising can be a lucrative source of revenue for digital publishers. Many advertisers are willing to pay a premium for video ad placements due to the higher levels of engagement and conversion that video ads tend to generate.
Increased time on site
Viewers who watch videos are likely to spend more time on a website, increasing the likelihood of them engaging with other content and potentially increasing ad impressions.
Video content can improve search engine rankings by increasing the amount of time viewers spend on a website and attracting more backlinks.
Greater diversity of advertising options Video advertising offers a greater variety of ad formats and placements, allowing digital publishers to diversify their advertising options and potentially increase ad revenue.
Find the right partner
Working with the right partner makes the process cost-effective with high ROI.